EMILY TROWELL  ©  2019

BRIEF FOUND @ BRIEFBOX.COM

IN AN ATTEMPT TO CONVEY THE ORGANIC NATURE OF THE PRODUCT, I DECIDED TO BASE MY DESIGNS AROUND COMPLIMENTARY COLOURS BUT ALSO BEE'S NATURAL ATTRACTION TO LAVENDER. I HAND DREW THE HONEY BEE AND THE LAVENDER PLANTS, PAIRING THEM WITH A RECYCLED PAPER BACKGROUND AND A DEEP GREEN TO BALANCE THE COLOURS BUT ALSO KEEP THE DESIGN TO ONLY FOUR COLOURS. I ALSO PERSONALISED THE LID OF THE JAR AND MADE IT GREEN TO FURTHER CREATE A COLOUR SCHEME AND MAKE IT MORE APPEALING TO CONSUMERS. I HAVE ALSO INCLUDED AN ICON AND AN ALTERNATIVE LOGO FOR THE SUBMISSION.

 

"‘HENRY’S HONEY’ IS A PREMIUM BRITISH COMPANY THAT PRIDE THEMSELVES ON PRODUCING LUXURY, ORGANIC HONEY; IT’S THE BEST QUALITY STUFF ON THE MARKET TODAY. THEY ARE LOOKING FOR A PASSIONATE DESIGNER TO CREATE A BRAND NEW LOGO AND LABEL DESIGN THAT REPRESENTS THE HIGH-END, PURE HONEY THAT ‘HENRY’S’ PRODUCE. THE DESIGN WILL NEED TO INTRIGUE CUSTOMERS AND STAND OUT ON THE SHELF. THE CLIENT IS REALLY KEEN ON KEEPING THE LABEL CLEAN AND MODERN, WITH A ‘LESS-IS-MORE’ APPROACH; ONLY INCLUDE ESSENTIAL ELEMENTS.

CONSIDER IMAGERY AND TYPOGRAPHY IN YOUR DESIGN. MAYBE CREATE A SMALL ILLUSTRATION OF A BEE, A HIVE, OR A FIELD TO REPRESENT THE ORGANIC NATURE OF THE PRODUCT. EXPERIMENT WITH DIFFERENT TECHNIQUES IN THE DESIGN STAGE; TRY USING PAINTS, PENS, INKS AND OTHER MATERIALS TO HELP GIVE YOU A VARIETY OF TEXTURES AND AESTHETICS TO WORK WITH.

AS THIS IS A BRAND AND LABEL PROJECT, YOU’LL NEED TO INITIALLY WORK ON YOUR MAIN BRAND CONCEPT, BEFORE GETTING STARTED WITH THE LABEL ARTWORK. THE CLIENT HASN’T SPECIFIED WHAT STYLE OF TYPOGRAPHY OR WHICH IMAGES YOU SHOULD USE, AND SO YOU’LL NEED TO EXPERIMENT WITH PLENTY OF CONCEPTS LOOSELY AND THEN 2 OR 3 FURTHER; WHICH IS FEELING BEST? AFTER YOU HAVE THE BRAND NAILED, START INCORPORATING THE BRAND INTO A STRONG, CLEAN AND EASILY DIGESTIBLE LABEL DESIGN.​"