EMILY TROWELL  ©  2019

BRIEF GIVEN TO ME WHILST WORKING FOR THE CENTRE FOR MOBILITIES RESEARCH

 

I WAS ASKED BY MY BOSS TO MAKE A LOGO FOR THE GLOBAL MOBILITIES NETWORK THAT HOUSED ITSELF WITHIN THE CENTRE FOR MOBILITIES RESEARCH AT LANCASTER UNIVERSITY. SHE SPECIFICALLY ASKED ME TO MAKE IT SIMPLE. USE THE COLOURS OF THE FLAGS OF THE WORLD, AND TO USE A FREE FONT AS THEY ARE A NON-PROFIT RESEARCH CENTRE. FOLLOWING HER GUIDELINES I DIVISED A SIMPLE YET EFFECTIVE LOGO FOR HER GLOBAL NETWORK AND THIS WILL BE SEEN IN 28 COUNTRIES ACROSS THE WORLD.

THERE ARE MANY ASPECTS IN THIS LOGO THAT I WOULD NOT HAVE CHOSEN FOR MYSELF HOWEVER MY BRIEF WAS VERY SPECIFIC AND I GAVE THE CUSTOMER WHAT THEY WANTED. THEY WERE VERY HAPPY WITH THE END RESULT.